The Topshop Hype.
Topshop, the acceptable Primark. There are many obvious perks to high street shopping, with its fast turnover, affordable price tags, imitation designer, and trend orientated stock… However it saddens me personally that it is not a well known piece of information that the majority of the designs and stock had a history and origin before it graced the mass market, often the sources of inspiration are derived from subcultures, emerging designers, or even high end designers. Empirically this is a factor of the fashion industry, yet nevertheless it still shows how readily people will buy into something when presented and advertised perfectly as a mollified form of which it once began: as the product of someone’s bright idea. Recently I went to central London for the Vogue Fashion night out event to see what it consisted of (and of course pick up some freebies along the way) stupidly deciding to get off at Oxford Circus. I was amazed it seemed the majority of the public (well.. aged 12- 30ish anyway) out for the Vogue night seemed to congregate around Topshop, as if unaware other stores were also participating. . Perhaps it was the club vibe it was attempting to uphold with the hench road side security men and metal caging i can only assume intended to keep crazed shoppers at bay.. to me it all just seemed a little melodramatic. Adding to the Topshop Hype. The corollary competition that is the fashion industry is an inevitable positive and negative, however my point is why are people so ready to jump on the Topshop band wagon… You can pretty much window shop just walking down the street.. more often that not you will pass people wearing something or everything from Topshop.. or one of the other high street biggies.. Do you want to be a personified lookbook? Personally I would hate to glorify the high street’s ability to rip off talent whether established or not.. through making ever so slight changes and calling it ‘new in’. Subcultures are soon to become a rarity as their trademark and representation of the self, are watered down to feed the mainstream’s desire to be ‘up to date’ and ‘on trend’. Eventually everyone will end up looking the same. What a boring place that shall be.. No??